International SEO foptimisation for Book Promotional Website

I am seeking an experienced SEO specialist to enhance the online visibility and search engine ranking of my promotional website dedicated to a newly published business book on entrepreneurship, innovation and business leadership. The primary goal is to increase book sales and measure the impact of SEO efforts on website traffic and conversion rates. **Objectives**: **Increase Organic Search Traffic**: Improve the website's search engine rankings for targeted keywords related to entrepreneurship, business strategies, and book sales. **Enhance User Engagement**: Optimize the site to increase visitor engagement, reduce bounce rates, and encourage visitors to purchase the book. **Conversion Optimization**: Suggest strategies to convert visitors into book buyers. **Performance Measurement**: Set up and configure tools to track the impact of SEO efforts on traffic, engagement, and sales. **Scope of Work**: **Keyword Research**: Conduct comprehensive keyword research to identify high-potential keywords relevant to the book's topics and target audience. Provide a detailed report of recommended keywords, including search volume, competition level, and potential impact. **On-Page SEO**: Optimize all web pages with effective meta tags, descriptions, headings, and content based on targeted keywords. Ensure URL structures are optimized for search engines. Optimize site images through alt tags, file names, and image sizing. **Content Enhancement**: Review and enhance existing content to better align with SEO goals and keyword integration. Suggest additional content topics that can attract more traffic and support SEO objectives. **Technical SEO Audit**: Perform a full technical SEO audit to identify and fix issues such as broken links, slow page load times, and crawl errors. Ensure the website is mobile-friendly and accessible across all devices.5.**Backlink Strategy**: Develop and execute a backlink strategy to enhance domain authority through high-quality links from reputable and relevant sites. **SEO Tools and Analytics Setup**: Set up and configure Google Analytics, Google Search Console, and any other necessary SEO tools to track performance. Create a dashboard for monitoring key SEO metrics, including organic traffic, bounce rate, and conversion rates. **Reporting and Optimization**: Provide monthly SEO reports detailing performance metrics, insights, and actions taken. Offer ongoing recommendations and optimizations based on analytical data. **Deliverables**: A comprehensive SEO strategy tailored to the book's promotional needs. Monthly performance reports. Ongoing support and adjustments for three months post-implementation. **Project Timeline**: The initial phase of the SEO campaign should be completed within 30 days from the start date, with ongoing optimization and reporting to follow for at least three months. **Budget**: Please provide a detailed quote for the initial setup and the monthly maintenance phase. **Vendor Requirements**: Proven experience in SEO with a portfolio that includes similar projects. Excellent understanding of Google Analytics and other SEO tools. Strong communication skills and timely reporting. Preferably with experience in promoting books or similar products. **Proposal Submission**: Interested candidates should submit a proposal outlining their approach, previous similar projects, and initial thoughts on potential SEO strategies for our site. Please include testimonials or references from past clients.